Get Out the Vote http://getoutthevotetowin.com To Win Tue, 07 Aug 2012 23:24:34 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Get Out the Vote Using Personalized Audio http://getoutthevotetowin.com/get-out-the-vote-using-personalized-audio/ http://getoutthevotetowin.com/get-out-the-vote-using-personalized-audio/#comments Wed, 20 Jun 2012 08:00:45 +0000 ben http://getoutthevotetowin.com/?p=238 Continue reading]]> This is a guest post from Sound Messaging, Inc., which has developed a platform for the easy delivery of personalized voice messages to prospective voters through social media, phone calls, and email. To learn more about Sound Messaging, Inc. and its services visit: http://www.soundmessaging.com.

Many candidates realize the major impact GOTV activities can make on an election, but few fully
understand all the strategies available to them to help mobilize their supporters. In this post we will examine personalized audio messaging, a new breed of technology that helps candidates engage voters on a more personal level.

It’s election week and it’s time to launch that final push to make sure your voters take the time to cast their ballots. There are thousands of people to reach (if not more) in a very short period of time and many candidates don’t have the resources available to connect with everyone.

Personalized audio messaging offers candidates the opportunity to “personally” call and address
prospective voters by name. Using a commercial online recording interface, candidates can record enough first names that will personally address 65% of Americans in just 1 hour. These personal audio messages can then be delivered through multiple channels, the most popular of which is telephone.

By utilizing the first name personalization, candidates can expect a response rate of up to 40%
higher when compared to generic communication alternatives. Messages can also be custom tailored based on demographics to further enhance the impact of the GOTV campaign. This “bump” in voter participation can represent a major swing in the election if targeted correctly.

Personalized audio messaging doesn’t just significantly enhance the participation rates of those you do reach; it also helps you reach more prospective voters. Successful GOTV activities have been proven to improve voter participation by up to 10%. Because this impact is so large, it is important to reach as many of your prospective voters as possible with a GOTV message. Personalized audio messaging is very effective at delivering one to one messages to a lot of people, in a short period time. This makes it an optimum solution for candidates looking to enhance their GOTV push.

When formulating your final GOTV strategy make sure to evaluate all the options available. Using a comprehensive approach, incorporating multiple communication mediums, is the best way to insure great voter participation and election success.

]]> http://getoutthevotetowin.com/get-out-the-vote-using-personalized-audio/feed/ 0 Online Get Out The Vote Strategies http://getoutthevotetowin.com/online-get-out-the-vote-strategies/ http://getoutthevotetowin.com/online-get-out-the-vote-strategies/#comments Thu, 07 Jun 2012 22:31:42 +0000 ben http://getoutthevotetowin.com/?p=236 Continue reading]]> This is a guest post from Online Candidate, which provides political website design services for candidates running for local office. In addition, the site features campaign articles and digital download products, including campaign letter templates.

As Election Day draws near, your final Get Out the Vote (GOTV) drive can mean the difference between winning and losing. An online GOTV push will help get your supporters to the voting booth.

As the days count down, increase your online contact through your online communication channels. This may include increasing the frequency of blog posts, email/text messaging and social media updates.  Most voters are paying less attention to the campaign then you may think, so don’t hesitate to contact your supporters in reminding them to vote.

Voters follow your campaign through different channels, so similar updates can be made across the different channels. For important information, post to your campaign website or blog, and then then direct your email, Facebook and Twitter followers to that page.

Donation and volunteer requests can also be increased as it comes down to the line. Specific fundraising appeals, such as for a final brochure mailing or campaign ad to put you over the top, tend to do better than generic appeals for funds.

For example, you could say that you have one final brochure printed and ready to go, but you need money for the postage. Or that you need to hire more phone bank staffers to help get out the vote. Volunteer requests can be more targeted as well, such as requests for poll monitors and Election Day drivers.

Make use of the ‘rule of three’ and ask for a final donation from those who have already given, and have them donate through your website. Consider making the donation request already on your site more prominent.

For email, plan out your contact points for the last few weeks of the campaign. Increase the number of messages as Election Day grows near. Use them to address specific issues, and to react to events that come up. Keep your messages brief and to the point. Some topic ideas include encouraging final campaign donations, providing absentee voting instructions and notifying voters who need rides to the polls.

Combining your GOTV message with a persuasive message is important. Simply asking someone to vote is far more effective when combined with a reason to do so. What is the positive outcome of your victory? What is the negative consequence of your defeat? And how do they relate to the voter you are targeting?

Even on Election Day, keep up the communication. Send reminders to vote, and encourage supporters to let others know through social media posts that they’ve voted and to encourage their friends to vote as well.

A well-planned, comprehensive GOTV can improve a candidate’s performance by a few points. In a close race, those points will make all the difference between Election Day victory and defeat!

]]> http://getoutthevotetowin.com/online-get-out-the-vote-strategies/feed/ 0 A Smattering of GOTV Resources http://getoutthevotetowin.com/a-smattering-of-gotv-resources/ http://getoutthevotetowin.com/a-smattering-of-gotv-resources/#comments Wed, 06 Jun 2012 01:05:57 +0000 ben http://getoutthevotetowin.com/?p=232 Continue reading]]> Since Joe Garecht sold localvictory.com there hasn’t been a lot of new content on the site, but what has been posted there is still great content!

Some GOTV articles that you should consider reading are:

  1. Do You Know How to Set Your Get Out the Vote Goals?
  2. A Guide to Making Get Out the Vote Calls
  3. Does Your Campaign Have Effective Get Out the Vote Literature?

And here is a section from a more comprehensive article that Joe wrote on Local Victory:

The Voter Blitz

The key to GOTV efforts is contact.  Your goal is to make sure that each and every supporter that you have identified actually makes it to the polls on Election Day.  No later than four or five days before the election, your campaign should begin its “voter blitz.” While all aspects of the campaign are involved in this blitz, your get out the vote operation will be crucial to its success. Your team should begin to take steps to contact each voter you have identified as a supporter and motivate them to go out and vote for your candidate. Each supporter should be contacted at least once, though if you have the manpower or money to do so, contacting each supporter 2-3 times would be beneficial.

There are several different ways your campaign can go about contacting these supporters. You can operate a phone bank (volunteer or professional) that calls each supporter to remind them to go vote on Election Day. You can organize literature drops and door-to-door visits to get out the vote, and mail out direct mail pieces that reinforce your message. The best option is to utilize several different methods to reach each supporter numerous times.

No matter what method you choose, your message to the voter is the same: Please remember to vote for our candidate on Election Day. Remind the voter when Election Day is, and if possible, tell the voter where their polling place is. Do whatever you can to make it easier for your supporters to go vote. If you are able, offer rides to the polls, vans taking senior citizens from the local nursing home, baby-sitting services and maps to the polling places.

]]> http://getoutthevotetowin.com/a-smattering-of-gotv-resources/feed/ 0 How Politicians Are Using Text Message Marketing With Success http://getoutthevotetowin.com/how-politicians-are-using-text-message-marketing-with-success/ http://getoutthevotetowin.com/how-politicians-are-using-text-message-marketing-with-success/#comments Wed, 30 May 2012 01:04:11 +0000 ben http://getoutthevotetowin.com/?p=230 Continue reading]]> By S Farrell

Political text message marketing has grown tremendously since President Obama rolled out a text marketing campaign during his election run. Now it is seen as a must have for politicians running for office as it is a perfect medium to connect with the younger voting demographic who are not easy to identify through traditional methods such as door knocking and home phone calls.

A text marketing campaign also does not take an extra staff member to execute properly or an over priced campaign advisor to tell a campaign how to use it correctly. Mobile marketing for political campaigns is about as simple and effective as it can get compared to the other strategies used during a campaign to reach voters, communicate with them and get them active in the campaign.

To begin a political text marketing campaign you must begin to build your SMS opt-in database of subscribers. Place call to actions on your website, Facebook page, Twitter account and print campaign material. Ask people to text your keyword to the short code 83936. The supporter’s cell phone number is automatically added to the database and a short auto-reply message is sent. Auto-reply messages thank the subscriber for signing up for the text alert list and to look for future campaign updates and pertinent information.

The list will build in the background on auto-pilot and the campaign can send weekly updates about community meetings, standouts, events, debates and text messages asking for volunteers or donations. A new message can be sent out in minutes and compared to the time and resources it would take to call thousands of people to find volunteers or participants, the ease, cost and time savings are unmatched.

This is a great tool for election day as well to remind people throughout the day to get out the vote. While normally it is not recommended to send out multiple messages, on election day having this tool is an invaluable resource.

Once the election is over you can retain you list and continue to use it to communicate with your voter and supporter base. I recently got a text message from Massachusetts Senator Scott Brown directing me to submit an essay on one of his websites to tell him what the Fourth of July meant to me. In return I had the chance to win Red Sox tickets and would get to go to the game with Senator Brown. This is an great example of keeping supporters engaged throughout the political cycle and reminding everyone about the work the candidate is doing and his support for his constituents.

Political text message marketing has become an essential tool in the political realm and one can’t afford anymore not to take advantage of simple tools like this that will increase participation, voter support and reach the elusive 18-30 year old demographic.

CLICK HERE to learn more about how Moto Message can help your political campaign a successful text message marketing campaign.

Political text marketing will help you increase support, voters and campaign participation with an unmatched savings in time and effort compared to traditional campaign methods.

Article Source: http://EzineArticles.com/?expert=S_Farrell
http://EzineArticles.com/?How-Politicians-Are-Using-Text-Message-Marketing-With-Success&id=4599427

]]> http://getoutthevotetowin.com/how-politicians-are-using-text-message-marketing-with-success/feed/ 0 Get Out the Vote with Social Media http://getoutthevotetowin.com/get-out-the-vote-with-social-media/ http://getoutthevotetowin.com/get-out-the-vote-with-social-media/#comments Wed, 23 May 2012 01:01:42 +0000 ben http://getoutthevotetowin.com/?p=227 Continue reading]]> This is an interesting story about local races using social media to get out the vote:

CARSON CITY, NV – It’s so common these days to see people on their cell phones.

Usually they’re doing something else besides making a call.

Click here to find out more!

It’s practically a necessity to stay connected with social media like Facebook or Twitter.

That’s why Nevada’s Secretary of State is encouraging everyone to alert their friends and neighbors through social media to register to vote for Nevada’s June 12th primary.

“I think Facebook is great because Facebook is so big right now in using social media to get the word out. I would do it,” says Mariane Ortiz, a Western Nevada College Student.
.
“To have a little reminder either email, Facebook, Tweeting that’s helpful,” says Kristen Whitmore, another WNC Student, when asked if she would read such a message on Tuesday.

Certainly most students at Western Nevada College would be plugged into social media and be the ideal group to participate in the statewide social medical voter awareness campaign.

But according to elections officer Shelly Capurro the campaign is designed to attract more than just young voters.

“People whether they are on these sites professionally or personally… even people get on Facebook to their grandkids–so I do think we are reaching a wide variety,” Capurro.

In the one day only campaign, Nevada’s Secretary of State is asking Twitter and Facebook users to encourage others to register to vote.

Here in Washoe and other Northern Nevada Counties, you can pull a registration form off line fill it out and mail it or bring it to your local registrar of voters office.

How well Tuesday’s state wide social media voter awareness campaign goes will determine whether the Secretary of State’s office goes forward with plans for another one day only event before the November Elections.

]]> http://getoutthevotetowin.com/get-out-the-vote-with-social-media/feed/ 0 Wellstone Action’s Get Out the Vote Resource Center http://getoutthevotetowin.com/wellstone-actions-get-out-the-vote-resource-center/ http://getoutthevotetowin.com/wellstone-actions-get-out-the-vote-resource-center/#comments Wed, 16 May 2012 00:57:28 +0000 ben http://getoutthevotetowin.com/?p=224 Continue reading]]>

So what is GOTV and how can I get involved?

Get Out The Vote, or GOTV, as it is commonly called, is the culmination of any organizing campaign. Both electoral campaigns and issue driven campaigns plan GOTV efforts to ensure that their supporters get to the polls on Election Day. GOTV is also the most exciting and energetic part of a campaign when volunteers come out in force, the public is watching and we’re just days away from victory!

Get Out The Vote begins in force the weekend before the election and lasts until the polls close on Election Day. In many states, campaigns and organizations have weekend door knocks to remind people to vote on Tuesday, but GOTV efforts usually culminate in massive “day of” operations to get people to the polls. Some of these efforts include, door knocking in low voter turn-out areas, volunteer phone calls reminding people to vote, mailings, door hangers, visibility, rallies, special speakers, the possibilities are endless!

The non-profit community is also a great way to get involved in GOTV efforts. Many non-profits work to encourage and strengthen civic participation through non-partisan organizing efforts to educate new or infrequent voters on their rights and get them to polls on Election Day.

All of these activities, whether part of an issue or electoral campaign, or by a non-profit organization need volunteers. There are so many ways you can help, from volunteering for a national effort to sending an email to your friends. In this Organizing Corner, we’ve come up with five easy ways you can get involved and we’ve put in links to national and local efforts, including Wellstone Action’s GOTV program in Minnesota. So find a volunteer opportunity that works for you, and help Get Out The Vote in your community!

STEP1

Volunteer!

Volunteer on Election Day to Get Out the Vote and Protect the Election.
STEP2

Put Your Past Organizing Work to Use

Put your local voter registration or voter education drives to work!
STEP3

Carpool to the Polls

Coordinate a carpool system for people at your workplace or school to the polls.
STEP4

Be a Billboard for Democracy

Wear your November 2nd t-shirt and promote voting.
STEP5

Call or Email Everyone You Know

Call, email, instant message, page, or send a carrier pigeon to all your friends, neighbors, family members, classmates, employees, organization members, and anyone else and remind them to VOTE!
STEP6

VOTE!

Don’t forget to vote on Election Day!
]]> http://getoutthevotetowin.com/wellstone-actions-get-out-the-vote-resource-center/feed/ 0 New Organizing Institute’s GOTV Center http://getoutthevotetowin.com/new-organizing-institutes-gotv-center/ http://getoutthevotetowin.com/new-organizing-institutes-gotv-center/#comments Thu, 10 May 2012 00:54:59 +0000 ben http://getoutthevotetowin.com/?p=219 Continue reading]]>
Our entire team is hard at work creating and distributing free Get Out The Vote resources to progressive organizers. Here’s a menu of the tools, trainings, and knowledge at your disposal:

I. GOTV Organizing Materials
II. Election and Polling Place Tools
III. Online GOTV Classes
IV. Election Research

I. GOTV Organizing Materials

What is GOTV? [Download the entire packet (PDF)]

Organizing and Leading a Voter Contact Event [Download the entire packet (PDF)]

Preparing Volunteers for Election Day [Download the entire packet (PDF)]

Leading a Staging Location [Download the entire packet (PDF)]

Other Useful Materials

II. Election and Polling Place Tools

Organizer’s Guide to Election Administration

The Organizer’s Guide to Election Administration gives you all the info you’ve been desperately searching for along with rules you didn’t even know you needed to know about. Most importantly to us, every piece of information is sourced and dated, so you know exactly how fresh it is and can trace it back to verify its accuracy. And hopefully, our information will help you easily reach out to voters with special needs, like military voters, people with felony convictions, or people who need assistance in the voting booth.

Voting Information Project Dataset

For the first time in the history of American politics, we are releasing a free, consolidated source of polling location data for the entire country. We’ve sourced polling place locations and addresses, and tied them to unique precinct IDs from Catalist, NCEC, political party committees, and the Voting Information Project. Get the complete dataset and/or the Google API.

Embeddable Polling Place Locator

Just grab the code and add it to your website. Powered by the Voting Information Project and Google Maps.

Get directions to your polling place via text message

In English or Spanish. Powered by Mobile Commons and the Voting Information Project.

Google Search the word “vote”

Dead simple. Just search Google for the word “vote” and check out the top result:

screenshot of what happens when you search Google for the word "vote"

III. Online GOTV Classes

Session I: Organizer’s GOTV Cliff Notes In this session, we tackle GOTV from a Field Organizer’s perspective. We discuss some common pitfalls and easy time savers, and show how managing volunteers and staging locations can minimize risk and maximize productivity.

Want the slides from this presentation? You candownload them here. Session II: Don’t Panic! Voter Protection Tips In this session, NOIEF Election Administration Guru Sam Oliker-Friedland reviews the real threats and challenges, and covers some basic steps you can take to mitigate the risk that your voters will face problems at the polls. Have specific questions about the laws in your state? Check out theOrganizer’s Guide to Election Administration!

Want the slides from this presentation? You candownload them here. Session III: Knock Knock – Early Vote Data Strategy In this class, Data and Tech Director Ethan Roeder tackles Early Voting. Learn to find and utilize Early and Absentee voter data to improve your program and target your efforts.

Want the slides from this presentation? You candownload them here. Session IV: Integrated GOTV – Getting Out The Vote Online In this class, Henri Makembe joins the New Campus to discuss ways to use your online presence as a motivating factor in voting. Henri covers topics ranging from website splash pages to social networks and mobile web advertising, all to power your online efforts and Get Out The Vote!

Want the slides from this presentation? You can download them here. Session V: Vote Here – Polling Place Data In this session, Anthea Watson and Chris Cassidy of the Voting Information Project discuss the importance of providing voters with information on where to vote and the challenges in finding and distributing polling place information. They also introduce the Polling Place Locator Gadget, the first free, 50 state polling place lookup tool, a collaboration between Google, Pew Charitable Trusts, and NOIEF.

Want the slides from this presentation? You candownload them here. Session VI: Counting Votes – Election Day Reporting All reports are NOT created equal. In this session, reporting guru Josh Wolf looks at the benefits of Election Day reporting, systems for ensuring a smooth reporting structure, and ways to use reports strategically in your GOTV operation’s final test.

Want the slides from this presentation? You candownload them here.

IV. Election Research

2010 Turnout: Quantifying the Quandary

Will 2010 disprove everything we thought we knew about elections? Will even reliable Democrats stay home while sporadically-voting Republicans surge? Can we even predict anything about voting in 2010 or are the political winds blowing so strongly that even our most firmly held assumptions will fall?

In this original research from the New Organizing Institute, we look at historical election results, exit polls, and voting trends in an effort to calm the storm of conjecture surrounding the 2010 election. While some things about voting in 2010 will be truly unique, other patterns we observe are clearly consistent with past midterms elections.

Download the PDF View Full Screen

Hispanics Civic Engagement Research

 

Latino voters are a growing force in American politics and their influence will continue to rise for generations to come. This original research from the New Organizing Institute identifies strategic opportunities for investment in Hispanic voters both right now and in the coming decades.

Download PDF View Full Screen

Lost Voters, Lost Votes

In 2008, an estimated 1.9 million voters did not cast a ballot for one simple and solvable reason: they did not know where to go. As organizers, we know how frustrating it can be when people want to engage and want to vote, but don’t know how. And when we don’t have the resources easily available to give them the information they need, we miss opportunities.

“Where to vote” is among the most basic pieces of the democratic process, yet NOI’s research suggests that millions of Americans don’t vote because they don’t have access to that information. Between ballots cast at the wrong polling place and ballots lost when voters simply don’t know where to go on Election Day, Lost Voters, Lost Votes outlines how and where we lost those voters, and gives some suggestions about what we can do about it.

Download PDF View Full Screen

And one last tip: Don’t buy email addresses to help you Get Out The Vote.

If you’ve found these materials useful, please consider making a contribution to help us provide more free resources to organizers:

Contribute

Creative Commons photo courtesy of David Lytle

]]> http://getoutthevotetowin.com/new-organizing-institutes-gotv-center/feed/ 0 Leaflet distribution in election campaigns http://getoutthevotetowin.com/leaflet-distribution-in-election-campaigns/ http://getoutthevotetowin.com/leaflet-distribution-in-election-campaigns/#comments Fri, 27 Jan 2012 08:00:17 +0000 ben http://www.getoutthevotetowin.com/?p=211 Continue reading]]> Leaflet distribution for election campaigns

Leaflets can be an extremely powerful and targeted way of advertising a product, service or even a person to their readers. The trick is to give the right information and to do your research before you distribute them.

There are many different forms of advertising, and they tend to be effective in different ways. A leaflet campaign can be an excellent way to target particular demographic groups, including local areas, with brief and direct information. This property makes leaflets an ideal way to raise awareness for a political candidate within a particular neighbourhood. However, there are a few points you should bear in mind before starting a leaflet campaign in order to make it as successful as possible.

Writing effective leaflets

Leaflets are a brilliant way to reach a large number of people in a given area (such as a zip code) with a short and to-the-point message. This makes them the perfect medium to kick-start an election campaign. People generally don’t want to wade through a long manifesto; they want an at-a-glance guide to why they should vote one way rather than another. The apparent constraints of a leaflet are actually a strong advantage for this purpose; the limited space means that you are forced to condense your message into a short, pithy summary that is high on impact, low on extraneous text. This can be a challenge, since the temptation can be to fill both sides of the paper with as much as you can cram in. This is a mistake; like a campaign trail sign, the purpose of a leaflet is not to tell prospective voters everything they might want to know about a candidate. There are other places they can go for that, such a website – which can offer all the information anyone could possibly want.

Instead, they are a starting point, a call to action. Your leaflet is a bit like a movie trailer, inviting someone to find out more. As long as you include the details to allow them to do that, it’s best to be quite spare with your text – too much can put people off, sending your carefully-prepared leaflet straight to the trash. Instead, focus on one – or, at most, a handful of – simple statements that might attract potential voters. Your leaflet needs to resonate with its readers. There’s no point telling them all about the candidate if it doesn’t have any relevance to them. Your leaflet needs to address issues that really matter to people.

Leaflet distribution

This requirement for your leaflet to speak to genuine needs is important, because leaflets are also an easy way of targeting specific neighbourhoods – and obviously, different areas will have different concerns. Because leaflets are so cheap and easy to produce, thanks to the advent of digital printing, you are freed from printing large quantities of a single flyer and hoping the one-size-fits-all approach will work. Instead, with a little research, you can tailor your message to the unique needs of each area you distribute them to.

This is an enormous strength, because the more targeted the message the more likely people are to respond positively to it. You are able to achieve this with a leaflet campaign in a way that is not possible with more general (and expensive) means of advertising such as TV and radio commercials. These have the advantage of going out to thousands or even millions of people. However, unlike the leaflet, the message is the same for everyone, meaning that much of your audience might be uninterested.

Conclusion

A successful campaign will typically include a range of advertising strategies. Leaflets are an outstanding way to reach a specific area with a tailored, relevant message. This can be achieved extremely cost-effectively. This advantage makes leaflets the ideal complement to other methods of advertising which tend to have a wider reach but a lower response rate.

]]> http://getoutthevotetowin.com/leaflet-distribution-in-election-campaigns/feed/ 0 Get the Vote Out Using Direct Mail http://getoutthevotetowin.com/get-the-vote-out-using-direct-mail/ http://getoutthevotetowin.com/get-the-vote-out-using-direct-mail/#comments Fri, 06 Jan 2012 08:00:07 +0000 ben http://www.getoutthevotetowin.com/?p=159 Continue reading]]> Yale University has done some great research on GOTV and direct mail campaigns. Take a look for some meaty information:

Ramirez 2005 – Multi-method Mobilization Among Latino Voters

Of three mobilization methods: robo calls, direct mail and phone calls, only live phone calls produce statistically significant mobilization effects among Latino voters.

Gimpel, Shaw and Cho 2006 – Message and Mobilization Among Asian Americans

The differential effect of various messages in five direct mail pieces are examined in terms of their relative effectiveness in mobilizing Asian American voters.

Cardy 2005 – GOTV and Persuasive Effects of a Partisan Campaign

Partisan phone calls and mail, administered in different combinations. Neither the phone calls nor the mail used independently or together resulted in significant treatment effects.

Wong 2005 – GOTV Phone Calls and Mail to Asian Americans

In-language calls and English or bilingual direct mail are found to increase voter turnout among Asian Americans.

Trivedi 2005 – Ethnic Identity-Based Direct Mail

Three variations of identity-based direct mail are found to have little effect on turnout among Indian-Americans.

]]> http://getoutthevotetowin.com/get-the-vote-out-using-direct-mail/feed/ 0 Get Out the Vote – How to Increase Voter Turnout http://getoutthevotetowin.com/get-out-the-vote-how-to-increase-voter-turnout/ http://getoutthevotetowin.com/get-out-the-vote-how-to-increase-voter-turnout/#comments Fri, 30 Dec 2011 08:00:07 +0000 ben http://www.getoutthevotetowin.com/?p=179 Continue reading]]> If you haven’t already read the Green and Graber’s Get Out the Vote 2nd edition, it’s worth a read:

The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations.

* Amazon.com

You don’t have to make my word on, here are what some other readers had to say:

Donald Green and Alan Gerber have done something that political professionals have failed to do. They have actually measured what works and does not work in GOTV. The results are sobering, enlightening and, above all, invaluable to any campaign manager who wants to get the most from his campaign dollars.

* Hal Malchow

This book is very important for campaign workers for the simple reason that it provides statistical proof of “common sense” assumptions about campaigning. Perhaps more importantly, it also demonstrates to first time candidates & campaign workers that some highly-touted gimmicks DON’T work and are a waste of money. It seems to me well worth the price of the book to know how not to waste a campaign’s time & money.

* D Lowrie

The sheer number and scale of the experiments they’ve run make Get Out the Vote! a signally important tool to campaigners trying to figure out how best to campaign.”

* The American Prospect

Conclusion

If you’re the kind of person who enjoys reading academic books relating to campaigns and elections, maybe you should get the degree to prove it! For those who are interested in a career running successful campaigns, there is an AMC online public administration degree that highlights these topics.

]]> http://getoutthevotetowin.com/get-out-the-vote-how-to-increase-voter-turnout/feed/ 0